Professional Summary

Passionate about pushing creative boundaries and shaping the future of luxury aesthetics and brand storytelling.

Designer, artist, and strategist specializing in luxury aesthetics, fine art, and brand storytelling. Experienced in high-end interiors, corporate video production, large-scale art installations, and custom jewelry. A strong background in design, future design, and strategic internal communications, as well as technology sales and SaaS business development, leveraging communication and negotiation skills. Adept at crafting compelling narratives and visual experiences that resonate across global markets.

Core Competencies

Luxury Aesthetic Development & Fine Art Installations

Strategic Brand Positioning & Visual Storytelling

Corporate Video Production & Communications

Multicultural Awareness & Global Localization

Jewelry Design & Custom Art Commissions

Custom Design & Experiential Interiors

Creative Direction & Team Leadership

SaaS & Enterprise Sales Strategy

Freelance | Creative Consultant | 2020 – Present

• Directed and produced high-impact visual content to enhance corporate messaging and artistic brand presence.

Global Fortune 100 Video Producer | 2020 – 2024

• Produced corporate storytelling videos that reshaped internal communications across 65+ countries.

• Directed large-scale video production teams, managing projects from pre-production through final delivery.

• Managed multicultural video localization in 15+ languages, ensuring brand messaging remained consistent worldwide.

• Partnered with corporate HR leadership and department heads to align video content with company vision.

• Created executive-level messaging through video to enhance stakeholder engagement, corporate branding, and grant pitching.

Co-Owner | Photographer & Digital Artist | Bē Bertel Art | 2018 – 2020

• Created visual storytelling through photography and digital art, with works featured in private collections.

• Developed large-scale corporate art installations, integrating fine art into architectural spaces.

• Produced fine art photography and custom murals for high-end interiors.

Interior Design | Billy Beson Co. | 2018 – 2020

• Collaborated with leading designers and architects to develop luxury interiors.

• Managed creative direction for high-end residential and corporate design projects.

Owner | Bertelsen Fine Art Jewelry | 2016 – 2018

• Designed custom luxury jewelry for private clients and collectors.

• Partnered with Robert Haack Diamonds, gaining expertise in luxury sales and custom jewelry design.

Technology & SaaS Sales Experience

Enterprise & SaaS Business Development | Cloudwords, Inc. (San Francisco) | 2014 – 2015

• Led EMEA SaaS sales initiatives for Cloudwords, a platform developed by former Salesforce engineers and backed by Marc Benioff.

• Managed Salesforce CRM pipelines, optimizing client acquisition and retention.

• Secured major B2B contracts, driving international expansion.

Logistics & Enterprise Sales | KTI Logistics (Minneapolis) | 2013 – 2014

• Surpassed 120% of revenue targets in international sales expansion.

• Implemented CRM-driven reporting and strategic market segmentation.

Account Executive | CBeyond | 2012 – 2013

• Specialized in customer acquisition, VoIP solutions, SOC 2/3 compliance, Sandler sales methodology, and SMB solutions.

Corporate Sales | T-Mobile | 2009 – 2012

• Consistently ranked Top 3 Nationwide in sales performance, earning District MVP.

• Applied B2B consultative sales strategies, surpassing 135% of quotas.

Education

• Ph.D. Candidate, Conscious Business Ethics – University of Sedona

• Master of Arts (MA), Future Design – Teesside University (Prague City University, Czech Republic, 2020 – 2022)

• Master of Science (M.Sc.), University of Sedona (Dec 2022 – Present)

• Bachelor of Metaphysical Science (B.Msc.), University of Sedona (2022)

• Bachelor of Arts (BA), Environmental & Business Studies – Metro State University (2011 – 2012)

• Associate of Arts (AA), Environmental & Marine Studies – Florida Gulf Coast University (2009)

• Graduate Gemologist, Gemology – GIA (2014 – 2016)

• Jewelry Technician Intensive (JTI), Revere Academy of Jewelry Arts (2015)

Technical & Business Skills

• Luxury Aesthetics & Brand Identity

• Fine Art & Custom Design

• High-End Visual Content Creation

• Experiential Interior & Architectural Design

• Corporate Video Production & Storytelling

• Multicultural Awareness & Localization

• SaaS & Enterprise Sales Strategy

• Creative Direction & Team Leadership

• Jewelry Design & Artistic Commissions